1. Which of the following is a key aspect of `social media marketing`?
A. Engaging with customers and building relationships online.
B. Primarily focusing on broadcasting promotional messages.
C. Ignoring customer feedback and comments.
D. Using automated bots to generate fake followers.
2. Which of the following is a key element of a `SWOT analysis`?
A. Strengths
B. Weaknesses
C. Opportunities
D. All of the above
3. What does `ROI` stand for in marketing?
A. Rate of Interest
B. Return on Investment
C. Revenue on Income
D. Risk of Inflation
4. What does `AIDA` stand for in marketing?
A. Attention, Interest, Desire, Action
B. Awareness, Innovation, Development, Application
C. Analysis, Implementation, Design, Assessment
D. Acquisition, Integration, Distribution, Advocacy
5. Which of the following is NOT a core component of the marketing mix (the 4Ps)?
A. Product
B. Price
C. Promotion
D. Personnel
6. What is `predictive analytics` in marketing?
A. Using data and statistical techniques to forecast future marketing outcomes.
B. Relying solely on intuition and gut feeling to make marketing decisions.
C. Ignoring customer data and focusing solely on historical trends.
D. Creating misleading and deceptive advertising campaigns.
7. What does `SEO` stand for?
A. Sales Engine Optimization
B. Search Engine Optimization
C. Social Engagement Optimization
D. Strategic Enterprise Operations
8. What is `brand equity`?
A. The total assets of a company.
B. The value of a brand based on consumer perception, loyalty, and awareness.
C. The legal protection of a brand name and logo.
D. The cost of creating a new brand identity.
9. In the context of marketing analytics, what does `attribution` refer to?
A. The process of assigning credit to different touchpoints in the customer journey for driving conversions.
B. The act of blaming a specific marketing campaign for poor results.
C. The practice of ignoring customer data and relying solely on intuition.
D. The process of copying a competitor`s marketing strategies.
10. What is `permission marketing`?
A. Marketing that relies on obtaining customer consent before sending promotional messages.
B. Aggressive marketing tactics that ignore customer preferences.
C. Marketing strategies focused solely on generating short-term sales.
D. Marketing campaigns that use misleading or deceptive advertising.
11. Which of the following is an example of `guerrilla marketing`?
A. A nationwide television advertising campaign.
B. A subtle and unconventional marketing tactic designed to create buzz.
C. A direct mail campaign targeting specific households.
D. A formal presentation to potential investors.
12. What is `remarketing`?
A. Targeting ads to users who have previously interacted with a website or app.
B. Ignoring customer data and relying solely on intuition.
C. Creating misleading and deceptive advertising campaigns.
D. Selling products at a loss to gain market share.
13. What is `influencer marketing`?
A. Partnering with individuals who have a large and engaged following to promote products or services.
B. Using aggressive sales tactics to persuade customers.
C. Ignoring customer feedback and focusing solely on company profits.
D. Creating misleading or deceptive advertising campaigns.
14. Which of the following is a key benefit of `email marketing`?
A. Ability to reach a large audience at a low cost.
B. Guaranteed high open rates and click-through rates.
C. Complete anonymity and lack of accountability.
D. No need for audience segmentation or targeting.
15. What is `positioning` in marketing?
A. Creating a distinct image and identity for a product or brand in the minds of consumers.
B. Offering the lowest prices compared to competitors.
C. Selling products only through online channels.
D. Ignoring customer feedback and focusing solely on product features.
16. What is `omnichannel marketing`?
A. Providing a seamless and integrated customer experience across all channels and devices.
B. Focusing solely on online marketing and ignoring traditional channels.
C. Using a different marketing strategy for each channel.
D. Ignoring customer feedback and focusing solely on sales targets.
17. Which of the following is a key characteristic of `agile marketing`?
A. Flexibility and adaptability to changing market conditions.
B. Rigid adherence to a pre-defined marketing plan.
C. Ignoring customer feedback and focusing solely on internal goals.
D. Using outdated marketing tactics and technologies.
18. Which of the following is a type of `below-the-line` promotion?
A. Television advertising
B. Print advertising
C. Public relations
D. Direct mail
19. What is `marketing automation`?
A. Using software to automate repetitive marketing tasks and workflows.
B. Eliminating all human interaction in the marketing process.
C. Ignoring customer data and relying solely on gut feeling.
D. Creating misleading and deceptive advertising campaigns.
20. What does `CTR` stand for in digital marketing?
A. Click-Through Rate
B. Cost-Through Rate
C. Conversion-Through Rate
D. Customer-Through Rate
21. Which of the following best describes `brand awareness`?
A. The extent to which consumers are familiar with the qualities or image of a particular brand.
B. The legal protection of a brand`s logo and name.
C. The total number of employees working for a brand.
D. The physical location of a brand`s headquarters.
22. In marketing, what does `segmentation, targeting, and positioning (STP)` refer to?
A. A three-step process for developing a marketing strategy.
B. A method for calculating return on investment.
C. A type of advertising campaign.
D. A sales technique for closing deals.
23. What is `churn rate`?
A. The rate at which customers stop doing business with a company.
B. The rate at which a company`s stock price increases.
C. The rate at which new products are launched.
D. The rate at which employees leave a company.
24. What is `growth hacking`?
A. A set of experimental marketing techniques focused on rapidly growing a business.
B. A traditional marketing approach focused on long-term brand building.
C. A legal strategy for protecting intellectual property.
D. An accounting method for tracking revenue and expenses.
25. What is `content marketing`?
A. Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
B. Primarily focusing on aggressive sales tactics to close deals quickly.
C. Using generic and widely distributed content to reach the largest possible audience.
D. Only using paid advertising to promote products or services.
26. What is `conversion rate`?
A. The percentage of website visitors who complete a desired action.
B. The total number of website visitors.
C. The amount of money spent on advertising.
D. The number of followers on social media.
27. What does `CPM` mean in online advertising?
A. Cost Per Mile
B. Cost Per Click
C. Cost Per Mille (Thousand)
D. Click-Through Rate Multiplier
28. What is `customer lifetime value (CLTV)`?
A. A prediction of the net profit attributed to the entire future relationship with a customer.
B. The initial cost of acquiring a new customer.
C. The total revenue generated from a single transaction.
D. The average amount of time a customer spends on a website.
29. In marketing, what does `USP` stand for?
A. Universal Selling Proposition
B. Unique Strategic Partnership
C. Unique Selling Proposition
D. Unified Service Protocol
30. What is `market segmentation`?
A. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
B. Combining all marketing activities into one unified strategy.
C. Ignoring differences among consumers to achieve economies of scale.
D. Selling products only to a specific geographic location.
