1. What is `remarketing` or `retargeting`?
A. Marketing to customers who have already purchased a product or service.
B. Marketing to customers who have shown interest in a product or service but haven`t yet purchased.
C. Marketing to potential customers who have never heard of a company`s brand.
D. Marketing to customers who have complained about a product or service.
2. Which of the following best describes `marketing myopia`?
A. Focusing on the immediate needs of customers rather than long-term goals.
B. Focusing on the product rather than the customer needs it aims to satisfy.
C. Focusing on maximizing profits at the expense of customer satisfaction.
D. Focusing on building brand awareness rather than driving sales.
3. What is `social listening`?
A. Actively engaging in conversations on social media platforms.
B. Monitoring social media channels for mentions of a brand, competitors, or related keywords.
C. Creating engaging content for social media platforms.
D. Running paid advertising campaigns on social media.
4. What is `A/B testing` used for in marketing?
A. To test the structural integrity of a product.
B. To compare two versions of a marketing asset to see which performs better.
C. To analyze the financial performance of a marketing campaign.
D. To assess customer satisfaction with a product or service.
5. What does `USP` stand for in marketing?
A. Unique Selling Proposition
B. Universal Sales Process
C. Unified Service Platform
D. User System Protocol
6. Which of the following is NOT a common type of `marketing channel`?
A. Social Media
B. Email Marketing
C. Telepathy
D. Search Engine Optimization
7. What is `glocalization` in marketing?
A. Standardizing marketing campaigns across all global markets.
B. Adapting global marketing strategies to suit local cultures and preferences.
C. Focusing solely on local markets and ignoring global opportunities.
D. Outsourcing marketing activities to foreign countries.
8. What does `SWOT` analysis stand for?
A. Sales, Weaknesses, Opportunities, Threats
B. Strengths, Weaknesses, Opportunities, Threats
C. Strategies, Weaknesses, Objectives, Tactics
D. Strengths, Wins, Opportunities, Tactics
9. Which of the following is an example of `guerrilla marketing`?
A. Running a TV commercial during the Super Bowl.
B. Placing a full-page ad in a national newspaper.
C. Organizing a flash mob in a public place to promote a product.
D. Sending out email newsletters to subscribers.
10. What is `SEO` primarily concerned with?
A. Designing visually appealing websites.
B. Optimizing websites to rank higher in search engine results.
C. Managing a company`s social media presence.
D. Creating engaging video content.
11. What is `influencer marketing`?
A. Marketing that relies solely on celebrity endorsements.
B. Marketing that involves collaborating with individuals who have influence over a target audience.
C. Marketing that focuses on manipulating consumer behavior through psychological tactics.
D. Marketing that involves creating viral content to generate buzz.
12. What is `customer lifetime value` (CLTV)?
A. The total revenue generated by a company in its lifetime.
B. The predicted revenue a customer will generate throughout their relationship with a company.
C. The cost of acquiring a new customer.
D. The average lifespan of a company`s products.
13. What does `ROI` stand for in marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Impression
D. Risk of Inflation
14. Which of the following is NOT a stage in the `customer journey`?
A. Awareness
B. Consideration
C. Purchase
D. Procrastination
15. What is `omnichannel marketing`?
A. Using only one marketing channel to reach customers.
B. Providing a seamless and integrated customer experience across all channels and devices.
C. Focusing solely on online marketing and ignoring offline channels.
D. Outsourcing marketing activities to multiple agencies.
16. Which of these is a key benefit of `marketing automation`?
A. Eliminating the need for human marketing staff.
B. Reducing the cost of product development.
C. Improving efficiency and personalization in marketing efforts.
D. Guaranteeing a higher ROI on all marketing campaigns.
17. Which of the following is the best definition of `brand awareness`?
A. The monetary value of a brand`s assets.
B. The extent to which consumers are familiar with the qualities or image of a particular brand.
C. The percentage of customers who prefer one brand over another.
D. The legal protection afforded to a brand name and logo.
18. What is `direct marketing`?
A. Marketing through intermediaries, such as retailers and wholesalers.
B. Marketing directly to consumers through channels like email, mail, or phone.
C. Marketing that relies solely on online advertising.
D. Marketing that focuses on building brand awareness through social media.
19. What is `Net Promoter Score` (NPS)?
A. A measure of employee satisfaction.
B. A measure of customer loyalty and willingness to recommend a company`s products or services.
C. A measure of brand awareness.
D. A measure of marketing campaign effectiveness.
20. What is `permission marketing`?
A. Marketing without obtaining customer consent.
B. Marketing only to customers who have explicitly given their consent to receive marketing messages.
C. Marketing that relies on aggressive sales tactics to pressure customers into buying.
D. Marketing that targets specific demographic groups based on their online behavior.
21. What does `KPI` stand for in marketing?
A. Key Process Improvement
B. Key Performance Indicator
C. Knowledge Process Integration
D. Keep Promoting Innovation
22. Which of the following is NOT a characteristic of `market segmentation`?
A. Measurable
B. Accessible
C. Homogeneous
D. Substantial
23. What is `content marketing` primarily focused on?
A. Directly selling products or services.
B. Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
C. Running paid advertising campaigns on social media.
D. Optimizing website code for search engines.
24. Which of the following is NOT a part of the marketing mix (the 4 Ps)?
A. Product
B. Price
C. People
D. Promotion
25. What is `viral marketing`?
A. Marketing that uses computer viruses to spread its message.
B. Marketing that creates content designed to spread rapidly and organically from person to person.
C. Marketing that relies on aggressive sales tactics to push products.
D. Marketing that targets specific demographic groups based on their online behavior.
26. Which of the following best describes `brand equity`?
A. The total assets of a company, including tangible and intangible items.
B. The financial value of a brand as determined by market capitalization.
C. The differential effect that knowing the brand name has on customer response to the product or its marketing.
D. The legal protection afforded to a brand name and logo.
27. What is `churn rate`?
A. The rate at which new customers are acquired.
B. The percentage of customers who stop using a company`s product or service during a given time period.
C. The average amount of money spent by a customer per transaction.
D. The number of social media followers a company has.
28. What does `CPM` stand for in online advertising?
A. Cost Per Mile
B. Cost Per Click
C. Cost Per Thousand Impressions
D. Click-Through Rate
29. Which of the following is an example of `product placement`?
A. Running a TV commercial during prime time.
B. Featuring a product prominently in a movie or TV show.
C. Placing a banner ad on a website.
D. Sending out email newsletters to subscribers.
30. What is `search engine marketing` (SEM)?
A. Exclusively using free methods to improve search engine rankings.
B. Using paid advertising to increase visibility in search engine results pages (SERPs).
C. Creating engaging content for social media platforms.
D. Designing visually appealing websites.
