1. What is `guerrilla marketing`?
A. A marketing strategy that uses conventional advertising methods.
B. A marketing strategy that involves aggressive sales tactics.
C. An unconventional marketing strategy that aims to create buzz and maximize exposure through surprise and unique methods.
D. A marketing strategy focused on large-scale media buys.
2. What does `CPM` stand for in the context of online advertising?
A. Cost Per Mile
B. Cost Per Click
C. Cost Per Thousand Impressions
D. Click-Through Rate
3. What is `Marketing Automation`?
A. Manually sending emails to each customer.
B. Using software to automate repetitive marketing tasks.
C. Ignoring customer data.
D. Creating marketing materials by hand.
4. What does `USP` stand for in marketing?
A. Unique Sales Proposition
B. Universal Selling Point
C. United States Promotion
D. Understated Sales Performance
5. What is `market research`?
A. Ignoring customer feedback.
B. The process of gathering information about a company`s target market and industry to inform marketing decisions.
C. Making decisions based on guesswork.
D. Only looking at internal company data.
6. What is the primary goal of `brand awareness` campaigns?
A. To immediately drive sales.
B. To increase recognition and familiarity with a brand among consumers.
C. To lower product prices.
D. To directly compare a brand to its competitors.
7. What is `marketing mix modeling` (MMM)?
A. Creating physical models of products.
B. Analyzing the impact of various marketing elements on sales and other key performance indicators.
C. Ignoring marketing data.
D. Only focusing on one marketing channel.
8. What is `permission marketing`?
A. Marketing without customer consent.
B. Marketing to customers who have explicitly given their consent to receive marketing messages.
C. Ignoring customer preferences.
D. Using aggressive sales tactics.
9. What is the meaning of `AIDA` in marketing?
A. Acquisition, Investment, Development, Analysis
B. Attention, Interest, Desire, Action
C. Awareness, Innovation, Design, Application
D. Assessment, Implementation, Delivery, Achievement
10. What is `Social Media Marketing` (SMM)?
A. Using social media platforms to connect with an audience to build a brand, increase sales, and drive website traffic.
B. Avoiding social media altogether.
C. Ignoring customer comments on social media.
D. Posting irrelevant content on social media.
11. What does `SEO` stand for?
A. Sales Enhancement Optimization
B. Search Engine Optimization
C. Social Engagement Optimization
D. Strategic E-commerce Operations
12. What is `omnichannel marketing`?
A. Marketing through only one channel.
B. A siloed approach to marketing channels.
C. A multi-channel approach that provides a seamless and integrated customer experience across all channels and devices.
D. Ignoring customer preferences in marketing.
13. Which of the following is an example of `content marketing`?
A. Running television commercials.
B. Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
C. Sending unsolicited emails.
D. Using pop-up ads on websites.
14. What is `churn rate`?
A. The rate at which customers increase their spending.
B. The percentage of customers who stop doing business with a company over a given period of time.
C. The speed at which a company can produce new products.
D. The rate at which employees leave a company.
15. What is `product positioning`?
A. The process of setting a product`s price.
B. The process of influencing consumer perception regarding a brand or product relative to its competitors.
C. The process of designing a product`s packaging.
D. The process of distributing a product to retailers.
16. Which of the following is NOT typically considered one of the `4 Ps` of marketing?
A. Promotion
B. Price
C. People
D. Place
17. What is `influencer marketing`?
A. Marketing directly to CEOs of major companies.
B. Collaborating with individuals who have a significant following and influence over a target audience.
C. Marketing without using any social media.
D. Marketing that is only done through print media.
18. In marketing analytics, what is `attribution`?
A. The process of assigning credit to different marketing touchpoints for a conversion.
B. The act of ignoring customer feedback.
C. The process of creating marketing budgets.
D. The act of randomly selecting marketing channels.
19. What is a `buyer persona`?
A. A real customer.
B. A semi-fictional representation of your ideal customer based on research and data.
C. A competitor`s customer.
D. A marketing intern.
20. What is `brand equity`?
A. The total assets of a company.
B. The value of a brand based on consumer perception, loyalty, and awareness.
C. The physical appearance of a brand`s products.
D. The cost of creating a new brand.
21. What is `lead generation`?
A. The process of creating new products.
B. The process of identifying and attracting potential customers.
C. The process of closing sales.
D. The process of managing customer service inquiries.
22. Which of the following best describes `market segmentation`?
A. Creating a single marketing message for all consumers.
B. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
C. Ignoring consumer differences to maximize efficiency.
D. Selling products at a discounted price.
23. What is `Search Engine Marketing` (SEM)?
A. Exclusively using organic SEO techniques.
B. A form of marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
C. Ignoring search engines altogether.
D. Only using social media for marketing.
24. What is `remarketing`?
A. Marketing to customers who have already purchased from you.
B. Marketing to customers who have interacted with your brand online but haven`t made a purchase.
C. Marketing to a completely new audience.
D. Marketing without using any data.
25. What is `viral marketing`?
A. Marketing that uses viruses to spread its message.
B. Marketing that spreads rapidly and organically from person to person.
C. Marketing that is intentionally difficult to understand.
D. Marketing that only targets a small group of people.
26. What is `customer relationship management` (CRM)?
A. A technology used to manage a company`s relationships and interactions with customers and potential customers.
B. Ignoring customer interactions.
C. Only focusing on acquiring new customers.
D. Avoiding customer feedback.
27. What is `customer lifetime value` (CLTV)?
A. The total amount of money a customer spends on a single purchase.
B. The predicted revenue a customer will generate throughout their relationship with a company.
C. The cost of acquiring a new customer.
D. The average lifespan of a product.
28. In marketing, what does `ROI` primarily measure?
A. The total revenue generated by a marketing campaign.
B. The amount of traffic to a company`s website.
C. The profitability of an investment, indicating whether the investment`s gains outweigh its costs.
D. The number of social media followers gained.
29. Which of the following is NOT a common KPI (Key Performance Indicator) in marketing?
A. Website traffic
B. Employee satisfaction
C. Conversion rates
D. Customer acquisition cost
30. What is `Conversion Rate Optimization` (CRO)?
A. The process of decreasing marketing spending.
B. The process of increasing the percentage of website visitors who take a desired action.
C. The process of ignoring website analytics.
D. The process of outsourcing marketing activities.
