1. Which of the following is NOT a type of `sales promotion`?
A. Coupons
B. Public Relations
C. Rebates
D. Contests
2. What is `test marketing`?
A. The process of launching a new product on a large scale.
B. The process of introducing a new product or service in a limited geographic area to assess its potential.
C. The process of surveying customers to gather feedback on existing products.
D. The process of analyzing competitor`s products and pricing strategies.
3. Which of the following is a potential disadvantage of using `social media marketing`?
A. The inability to target specific demographics.
B. The high cost of implementation.
C. The potential for negative publicity and brand damage.
D. The lack of measurable results.
4. Which of the following is a key benefit of `email marketing`?
A. The ability to reach a broad audience with minimal effort.
B. The high level of anonymity it provides to marketers.
C. The ability to personalize messages and track results.
D. The guarantee of immediate sales and conversions.
5. Which of the following best describes `inbound marketing`?
A. Actively seeking out customers through cold calling and direct mail.
B. Attracting customers to your business through valuable content and personalized experiences.
C. Using aggressive advertising tactics to interrupt potential customers.
D. Focusing solely on sales and immediate revenue generation.
6. Which of the following is an example of `product placement`?
A. Running a television commercial during a popular show.
B. Creating a billboard advertisement on a busy highway.
C. Featuring a brand`s product prominently in a movie scene.
D. Sponsoring a local sports team.
7. What is `permission marketing`?
A. Marketing that is conducted without the consent of the recipient.
B. Marketing that seeks the explicit consent of consumers before sending them promotional messages.
C. Marketing that relies on aggressive sales tactics and promotional offers.
D. Marketing that targets all consumers with a single marketing message.
8. What does `ROI` stand for in marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Risk of Implementation
9. What is `brand equity`?
A. The total assets of a company, including tangible and intangible items.
B. The financial value of a brand, calculated by subtracting liabilities from assets.
C. The added value a brand gives to a product beyond its functional benefits.
D. The legal protection afforded to a brand name and logo.
10. Which of the following is a key performance indicator (KPI) for `social media marketing`?
A. Website traffic
B. Brand mentions
C. Customer satisfaction scores
D. Employee turnover rate
11. Which of the following is a component of the `promotional mix`?
A. Advertising
B. Public Relations
C. Sales Promotion
D. All of the above
12. What is `brand awareness`?
A. The percentage of customers who can correctly recall a brand`s slogan.
B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.
C. The total number of products a brand sells in a given year.
D. The market share a brand holds within its industry.
13. What is `customer lifetime value` (CLTV)?
A. The total amount a customer spends in a single transaction.
B. The predicted revenue a customer will generate during their relationship with a company.
C. The cost of acquiring a new customer.
D. The average time a customer remains loyal to a brand.
14. Which of the following is a common `pricing strategy`?
A. Cost-plus pricing
B. Value-based pricing
C. Competitive pricing
D. All of the above
15. What does `SWOT` analysis stand for?
A. Strengths, Weaknesses, Opportunities, Threats
B. Sales, Wages, Operations, Taxes
C. Strategy, Workforce, Objectives, Technology
D. Suppliers, Warehousing, Organization, Training
16. What is `content marketing`?
A. A marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
B. A marketing strategy focused on aggressive sales tactics and promotional offers.
C. A marketing strategy focused on using celebrity endorsements to promote products.
D. A marketing strategy focused on direct mail campaigns and print advertising.
17. What is `influencer marketing`?
A. A marketing strategy focused on using celebrities to endorse products.
B. A marketing strategy that involves collaborating with individuals who have a significant influence over a target audience.
C. A marketing strategy focused on aggressive sales tactics and promotional offers.
D. A marketing strategy focused on direct mail campaigns and print advertising.
18. In marketing, what does `AIDA` stand for?
A. Awareness, Interest, Desire, Action
B. Analysis, Implementation, Development, Assessment
C. Attention, Innovation, Differentiation, Advantage
D. Adaptation, Integration, Distribution, Acquisition
19. What is `cause-related marketing`?
A. A marketing strategy focused on promoting environmentally friendly products.
B. A marketing strategy that involves partnering with a non-profit organization to promote a cause.
C. A marketing strategy focused on aggressive sales tactics and promotional offers.
D. A marketing strategy focused on direct mail campaigns and print advertising.
20. What is `churn rate`?
A. The rate at which a company`s stock price fluctuates.
B. The percentage of customers who stop doing business with a company over a given period.
C. The speed at which a company can produce and deliver its products.
D. The rate at which a company hires new employees.
21. Which of the following is an example of `guerrilla marketing`?
A. Running a television commercial during the Super Bowl.
B. Placing a full-page advertisement in a national newspaper.
C. Creating a flash mob in a public place to promote a product.
D. Sending out direct mail flyers to targeted households.
22. What is `viral marketing`?
A. Marketing that is spread through word-of-mouth or online sharing.
B. Marketing that is highly contagious and difficult to control.
C. Marketing that targets a specific demographic group.
D. Marketing that uses scare tactics to promote a product.
23. What is `positioning` in marketing?
A. The act of placing products on store shelves.
B. The process of creating a distinct and valued place in the target consumer’s mind.
C. The strategy of offering products at the lowest possible price.
D. The practice of targeting all consumers with a single marketing message.
24. What is `SEO` in marketing?
A. Sales Executive Officer
B. Search Engine Optimization
C. Senior Executive Operations
D. Strategic Enterprise Objectives
25. What is `market research`?
A. The process of developing new products and services.
B. The systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
C. The act of selling products in international markets.
D. The process of setting prices for products and services.
26. Which of the following is NOT a component of the marketing mix (the 4 Ps)?
A. Promotion
B. Price
C. People
D. Place
27. What is `direct marketing`?
A. Marketing that is conducted through intermediaries and retailers.
B. Marketing that involves communicating directly with individual customers or businesses.
C. Marketing that relies on mass media advertising and public relations.
D. Marketing that targets all consumers with a single marketing message.
28. Which of the following describes `customer relationship management` (CRM)?
A. A technology for managing all of a company`s relationships and interactions with customers and potential customers.
B. A strategy for minimizing customer complaints and resolving disputes.
C. A set of guidelines for customer service representatives to follow.
D. A system for tracking customer demographics and purchasing habits.
29. Which of the following is NOT a type of marketing channel?
A. Social Media
B. Television
C. Customer Service
D. Email
30. What is `market segmentation`?
A. The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
B. The act of selling products in different geographic locations.
C. The strategy of offering different price points for the same product.
D. The practice of targeting all consumers with a single marketing message.
